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How To Build Your Business with T-E-A-M Meetings
How To Build Your Business with T-E-A-M Meetings
By Lawton Howell
If you don't share your goals with your T.E.A.M., how do you expect them to help you achieve them? You should schedule a weekly T.E.A.M. meeting and include your goals on the agenda.
Set monthly goals at your weekly T.E.A.M. Meetings for the best results.
Why are goals important? Without them you don't go anywhere!
Whenever you see anything worthwhile being done anywhere, it is because someone is behind it with a passion, a belief and a goal! And, the more that have the same objective the more powerful the results.
When it comes to your personal life and your business, goal setting makes the difference between mediocrity and excellence and accomplishment.
A great way to monitor goals is by tracking and measuring your performance. What gets measured, get done. Use spreadsheets, a thermometer posters and financial reports from your practice management software to capture, analyze and report results.
Start by setting goals for the month. Ideally this should be done at the last T.E.A.M. Meeting of the month. This will enable your T.E.A.M. to prepare and get behind the goals with passion and purpose, for the following month. Create a new affirmation that supports the goals for the morning T.E.A.M. Huddles.
Have the goals in writing and posted where the T.E.A.M. can review them daily and during the T.E.A.M. Huddle.
Is there a reward for meeting the goals? In order for the T.E.A.M. to get excited about reaching goals they need to see how it will benefit them. There are a lot of ways to celebrate success and it doesn't always have to be a financial reward.
Player of the Month recognition award can be effective; reserve parking space with Player of the Month reserved sign; letter to the spouse is outstanding; lunch with the "boss.;" lead the weekly T.E.A.M. Meetings for the month...it is all about recognition for doing an outstanding job.
Set specific goals for:
- New Patient Production
- PVA (Patient Visit Average)
- Office Visits
- Services Billed
- AVI (Average Visit Income Collected)
- Collections
Percentage of kept appointments and collection/production ratio should already be set at 90% and above each month.
Then reverse engineer. What do you need to accomplish each week/each day? Breaking it down into "chunks" makes it easier to correct along the way and with a DAILY and WEEKLY goal, the T.E.A.M., can inspect what is expected quickly.
Review your performance at each weekly T.E.A.M. Meeting, the morning T.E.A.M. Huddle and during the daily T.E.A.M. Debrief.
What was the statistic for new patients/office visits/services/collections?
How does this compare with last week?
How does it compare with where you need to be to reach the goal?
If there needs to be improvement, what is the plan? Ask the T.E.A.M. for suggestions. If they need help, remind them.
Some Specific Suggestions:
New Patient Production: ask for more referrals. Increase the number of EXTERNAL screenings, workshops, lectures, or ergonomic evaluations. Hand out more business cards when away from the office. Enhance patient compliance for education and home care; create more marketing alliance; encourage patients to request workshops at their place of employment..
Office Visits: schedule a stack-a-day, review patient treatment schedules, work on recalls and reactivations. At the daily huddle review how many patients are scheduled, highlight areas for growth, call and reschedule patients.
Services: If NPP and OVs increase, Services will automatically increase. Remember to audit charges and make sure you are charging for all the services you provide. And,, use a Prescription Pad Protocol for Ancillary Services that are often overlooked during normal patient visits.
Collections: Bill DAILY. Review the A/R and call on past due accounts. Make sure that all co-payments are collected at the time of service.
If you are on track with your goals, commend your T.E.A.M. and ask what they will keep doing more of to assure that you will all reach your goals! Remember, the acronym, T.E.A.M., is Together Everyone Achieves More!
How long will you need to follow this goal setting protocol...FOREVER! Keep raising the bar and be sure to have goals for each of your offices.
What you focus on increases....in life and in business. Get everyone on your T.E.A.M. to focus on your targets and goals and you can't miss!
The author may be contacted toll free at 877-935.6371 extension 201 or email at ceo@wellnessone.net. Mr. Howell is the founder, chairman and chief executive officer of WellnessOne Corporation, a national alliance of chiropractic and wellness centers.
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