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Business

April 14, 2008

Looking For a Hot Business Idea? Let Your Passions Guide You!

Looking For a Hot Business Idea? Let Your Passions Guide You!

Looking For a Hot Business Idea? Let Your Passions Guide You!
By Serge Daudelin

If you are looking to go into business for yourself, you have to make sure that you are doing something that you like. That is why it's very important to let your passion be your guide. If you start working with something that you are not into, you are going to get tired of it very fast, and that will lead to your hot new business idea failing.

That is not what we want to see. We would rather see great ideas get off the ground and sore high. That is why you need to look at your passions before you choose something to work for. See what you are into, and start from there.

Do not just go with an idea, because you think that it's going to make you a lot of money. You are going to be so sick of your job if you do not like it. That's why it's important to follow your passions.

The first thing that you do is look at what you enjoy, whether it's writing, playing video games, or whatever. Now you need to come up with ways to improve what you already like. Have you been playing your favorite game or using a tool and said, "this would be so much better if this was different." That just shows you right there that you have had an idea to improve something.

There are lots of great things that come out of improving things, but the fact that you are improving something that you already love will set you on the right track to loving your job.

It is said that almost 80% of all people do not like their jobs, and wish that they could do something else. Do not become part of that 80%. Do something that you like by following your passions. If you can do something that you truly enjoy and make a living doing it, why not?

When you enjoy whatever it is that you are doing then you are going to be able to make more money doing it, because you are going to be good at it. That is not something that you are going to find in a normal job. That is why it's important to not only follow your passions, but your dreams as well.

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization''.

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Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

Article Source: http://EzineArticles.com/?expert=Serge_Daudelin
http://EzineArticles.com/?Looking-For-a-Hot-Business-Idea?-Let-Your-Passions-Guide-You!&id=1089999

A High Payoff Tip That Expands Your Chances of Success

A High Payoff Tip That Expands Your Chances of Success

A High Payoff Tip That Expands Your Chances of Success
By Linda Feinholz

Are your decisions indecisive and your solutions long in coming?

Grab a piece of paper and write down your top 10 issues that still are unresolved, undecided, unmoving. (Go ahead. Hit the 'pause' button and do it now - I'll wait for you.)

I had a meeting with a successful professional this month who was stalled. She has a fabulous new business idea that could revolutionize the driving habits of young drivers and the costs of insurance for their parents. And she wasn't making progress.

As we spoke about her thinking and the actions she'd taken, it was clear that she'd become stuck in her approach. Stuck with a particular point of view about how best to proceed. Stuck with her 'knowing' based on many years experience in the industry.

And yet, that 'knowing' is a two-edged sword. She's not alone. I often find for myself and my clients that the root of our becoming 'stalled' lies in our fixation on how we're approaching the situation. We're certain that we know the question and all the factors we're supposed to take into consideration. Often we've written off the alternative ideas without actually considering them.

We give the available options no attention at all.

And then no progress is made. No decision is made. No plan of action is designed or implemented.

On the one hand my client knows exactly to who contact throughout the industry to explore the idea. On the other hand, she had passed over the rather long list of alternative entry points for her idea and ended up immobilized when her contacts didn't move forward with her proposal.

Our life experience and our training and expertise often box us in and prevent us from seeing the many other ideas and solutions that are available. So here is one of the simplest and most powerful techniques you can use to expand your attention and expand your options in a similar situation. The technique is called the

REFRAME ' Change Your Frame of Reference

Add a new person with a different background to the conversation.

A new mind, with other experiences and expertise, often helps create the shift that will enable you to reach a decision.

The less similar the new mind you bring to the conversation, the quicker you'll see the assumptions you've been making that have been preventing you from seeing the alternatives you could pursue.

When my clients use me, they know they'll get new perspectives as you'll see later. When a fresh additional person is not available, I find that the following technique works for most of my clients to get them shifting their references.

For my client, this version of the Reframe Technique came up with more than six distinct new approaches she could pursue. Every single one of them was as viable as the idea she'd been stuck on. One was to change from using the insurance industry as the entry point for her proposal to the parents themselves.

Parents could be approached individually and in their local organizations. Since the idea is of economic benefit to them as well as to the insurance companies at large, there might be quicker receptivity to the idea and quicker action on testing her idea.

There were more High Payoff ideas that came from our meeting, but I'll save those for you to discover in the mailer you get from your insurance company in years to come.

So grab the Reframe Technique and apply it to something on that list you wrote out, and let's get it moving again so you can boost your productivity this week.

© 2008 Linda Feinholz Management expert, consultant, and coach Linda Feinholz is "Your High Payoff Catalyst" and publishes the free weekly newsletter The Spark! and delivers targeted solutions, practical skills and simple ways to boost professional and personal results. If you're ready to focus on your High Payoff activities, accelerate your results and have more fun, get your FREE tips at her site http://www.YourHighPayoffCatalyst.com

Article Source: http://EzineArticles.com/?expert=Linda_Feinholz
http://EzineArticles.com/?A-High-Payoff-Tip-That-Expands-Your-Chances-of-Success&id=1089113

The 4 Absolutely Vital Questions To Ask Before Buying Any Business!

The 4 Absolutely Vital Questions To Ask Before Buying Any Business!

The 4 Absolutely Vital Questions To Ask Before Buying Any Business!
By Adrian J Cartwood

Here are the 4 questions to ask before you buy ANY business:

1. Do I understand and love the business?

You need to go INTO and BEYOND the financial statements ... sure businesses are all about money. Sure you need to understand EXACTLY how they make and spend their money. But, you also need to understand how SUSTAINABLE that money is in the future. Is the business changing? Is the industry changing? And, you are going to be heavily involved (both time and money) so you had better LOVE what you are going to be doing and really UNDERSTAND it!

2. Am I comfortable with management?

Unless you plan on firing everybody and starting again (you had better NOT buy the business if you're planning on doing that!) then you are going to have to have 100% faith and support in the existing management team. The outgoing owners MAY be kept on in a consulting capacity in the short term, but they should not be required to run the business, moving forward - the chances are you will make changes, and they will not be happy with those changes (after all, they would have made those changes already, right?).

3. What is my EXIT strategy?

Before you go into a business, you must know how you are going to get out of it. Maybe, you won't know exactly who you will sell to, but you will know what type of business will want to buy your business, and when (maybe not in terms of years, but at least in terms of stage of business development).

And a related question,

4. How 'repeatable' or 'expandable' is the business?

... in other words, how much can I make it GROW?

Nobody will buy your business unless they believe that they can:

(a) run it without you, and

(b) continue to grow it.

You can only achieve these if you:

(i) systematize your business, and

(ii) create your first business as though you were going to create 500 more just like it (whether you actually do or not doesn't matter).

Don't believe me? Check out this little snippet ...

Ray Kroc paid the McDonald brothers $1 Mill. to buy them out, about FOUR TIMES what he estimated their share of the business was actually worth ...

... who do you think had the last laugh in that little deal?

Adrian J Cartwood
http://7million7years.com/
Who says that you can't get rich(er) quick(er)?
Read the Blog: no scams or schemes, just good old-fashioned FREE advice!

... read the 7million7years.com blog to find out how ...

No scams or schemes, just good old-fashioned FREE advice!

Article Source: http://EzineArticles.com/?expert=Adrian_J_Cartwood
http://EzineArticles.com/?The-4-Absolutely-Vital-Questions-To-Ask-Before-Buying-Any-Business!&id=1091911

Six Start-Up Tips Every Business Needs

Six Start-Up Tips Every Business Needs

Six Start-Up Tips Every Business Needs
By Michael Potter, J.D.

Every business deserves a chance to succeed. But after deciding to open a business, it can be a daunting task to develop, organize and present your products or services without the right resources to help you on your way. But where to begin? Perhaps this checklist will help.

#1: BUILD YOUR 'BRAND' FROM THE GET-GO.

Your business identity deserves careful thought. The name of your business should convey an immediate sense of what you offer your customer. You'll want a name that's easy to remember but not so 'cute' that it leaves the impress you are serious about your business.

When you come up with your first choice, do a domain name check and also a trademark check to make sure it's an original name and that you're not infringing on the legal rights of someone else who's already an existing provider and who got there ahead of you.

Having a second or third choice also make sense. After all, if your first choice of business name is already taken, you'll need to abandon it in favor of another. Brainstorm the names you like with a few other people who are bright and imaginative. Sometimes a twist on the first or second choice names might be the best in the marketplace.

#2: BUILD A WEB PRESENCE THAT CONVEYS YOUR VISION

Build awareness of the existing of your business starting with the World Wide Web. The virtual world is very real, and today most savvy consumers will start looking for you on the Internet before they ever pick up the yellow pages. Of course, that assumes they initiate the idea of doing business with you in the first place.

Most consumers will not be that pro-active. They begin searching for a suitable provider only when they become aware of the 'need' you fill. So your web presence must address that from the start.

Too many business enterprises overwhelm their customers with so much information that it's easy for the customer to get sidetracked. So keep your website clutter-free. Use imagination and simplicity so that your customers enjoy the experience of visiting your site and that makes it easier for them to refer other potential customers as well.

#3: IDENTIFY YOUR CUSTOMER CHARACTERISTICS

You'd be surprised how many business owners think of their customers as some kind of faceless mass of humanity. The most successful business enterprise develop a composite of who their 'ideal' customer is, and they plan their entire marketing approach to that ideal customer.

But remember too that it's rare to daily encounter the perfect or ideal customer. A friend of mine used to tell me that sometimes the maidens have to kiss a lot of frogs to find the prince. If you develop a customer profile as a composite of many customers, you'll have more flexibility to meet the needs of real people.

#4: ORGANIZE YOUR BUSINESS ENTITY

The most common form of business ownership today is the Sole Proprietor. We typically see that in the brand-new 'mom and pop' small business owner who simply gets some business cards, obtains a business license, opens a business checking account and simply 'opens shop'.

In a Sole Proprietorship you and the business are one-and-the-same. That is, your business does not have a separate legal identity from you - and therefore you are personally and completely exposed to all the risks. On the other hand, operating as a corporation or limited liability company can help to manage and better yet minimize those legal risks.

At my workshops around the country, I discuss the difference in a way that's down-to-earth and understandable. For example, the use of a corporation makes sense if you intend to have the business continue in perpetuity after your death or if you wish to 'go public' (i.e. sell stock in the Stock Exchange). If you intend to 'stay private' (which makes sense for most people) a limited liability company ('LLC') probably makes sense.

The LLC is by far easier to maintain and manage. It has fewer formality requirements and the trend today in the United States is towards the registration of more LLCs than corporations every year. Given the statistics, I believe that trend will maintain itself and continue over the next several years.

#5: ESTABLISH A STRONG BUSINESS PLAN

It's surprising but even today, many people still think that developing a strong and dynamic Business Plan is a mostly-academic exercise that has little practical place in the market today. But nothing could be farther from the truth.

A well-crafted Business Plan should be the bedrock foundation of your business. It encompasses your vision, your message, your organization, your marketing, and even your financing. Without a written and specific Business Plan, a capital loan application has little credibility. However, with a Business Plan that is specific and well thought out, lenders have a much better picture of what you have in mind, and frankly, so do you.

You see, most business owners get what I like to call 'Widgetitis' - meaning that they get caught up in their widget concept and get so involved in its development that they 'underwhelm' potential Lenders when it's time for the financing to get the business along its path.

#6: WHAT ABOUT AN OFFICE?

Depending on the size and needs of your business, you may want to begin with a Home-Based Business. That means that your personal residence may become what the IRS calls your 'principal place of business'. In such a case, you can legitimately take deductions for the business portion use of your home. If you identify a specific portion of your home as your working space, then treat that area as you would any other business space. That means having your primary work area there.

Set it up with your computer, internet connection, a fax machine, a dedicated business telephone line, answering service, office supplies and everything else you need to do business. It may require more than one area. For example, you might have inventory that is stored in a specific room or a portion of your garage or even another physical structure on your property.

If you are self-employed, you may be able to deduct certain expenses for the part of your home that you use for business. The use of that portion of your home you wish to deduct must be exclusively business.

If the area (such as a bedroom converted to office use) is not exclusively used for business, the deduction won't pass muster. However if this area of the home is where your most important business activities occur on a regular basis, and where you spend most of your time doing business, then you are most likely entitled to the deduction. As it says in the One-Minute Tax Coach, if your home-based business in indeed your 'principal place of business' then deductible expenses for the business use of your home may include the business portion of your real estate taxes, deductible mortgage interest, rent, casualty losses, related utilities (such as phone and electricity), business or property insurance, property depreciation, business related maintenance and business related repairs. You can't generally deduct expenses for lawn care or painting a room that's not used for business.

Documentation is the name of the game so that you can legitimately defend your deductions if need be. It's surprising how many people overlook deductions they're legitimately entitled to take, and how many people fail to claim home-based business deductions out of unreasonable wariness born out of fear of the unknown.

When figuring the business-related amount you can deduct use the dollar amount of expenses attributable solely to the portion of the home used in the business. The amount you'll be able to deduct for expenses attributable to the whole house depends entirely on the percentage of your home used for business. The easiest way to figure this percentage, is to divide the number of square feet used exclusively for business by the total square feet in your home.

Another way to go is based on the number of rooms. For example, if all the rooms are approximately the same size, you can divide the number of rooms used for business by the total number of rooms in your home. Then, you can calculate the business portion of your expenses by applying this same percentage to the total expense.

Also, remember that if your gross income from the business use of your home is less than your annual total business expenses, then your deduction for outgoing expenses for the business use of your home (other than mortgage interest, taxes, casualty losses, etc.) is limited. However, those same business expenses that can't be deducted because of the gross income limitation can indeed be 'carried forward' to the next year subject to the deduction limit for that particular year.

ABOUT THE AUTHOR: Michael Potter, Esq. is America's One-Minute Tax Coach. His multi-media workshops for business owners and private investors provide an uplifting and inter-active mix of humor, imagination, inspiration and practical knowledge that every business owner and investor needs. Michael is on a mission to help 100,000 entrepreneurs achieve their dreams. See www.OneMinuteTaxCoach.com or www.WealthAdvisors.Net

Article Source: http://EzineArticles.com/?expert=Michael_Potter,_J.D.
http://EzineArticles.com/?Six-Start-Up-Tips-Every-Business-Needs&id=1094889

Are You in Danger of Becoming a Dinosaur in Today's Competitive World

Are You in Danger of Becoming a Dinosaur in Today's Competitive World

Are You in Danger of Becoming a Dinosaur in Today's Competitive World
By Diana Long

The Secret to a Thriving Business and a Great Personal Life

Read any newspaper, listen to any news audio or TV broadcasts these days and you will be blasted with the news of recession and economic "doom and gloom". I hope that you aren't buying completely into this depressing and disempowering story.

As the famous commentator, Paul Harvey used to say, "Here's the rest of the story." Yes, by all means, we do need to be willing to take a look at the "reality" and take responsibility for where we are. In fact, this is the 1st step to take if you want to design a bigger dream for yourself.

Here's the distinction though. Do a reality check and make notes on the black and white facts of your business (and perhaps personal life, too). Face your own "inconvenient truths' straight on AND do so with the "rock solid" knowledge that there are new possibilities and solutions to your current situation. Do you want to make more money? Good. Do you want to repair a relationship? Fantastic. In order to shift and create a better future for yourself, your bank account and your relationships, you need to make a firm decision and DECLARE, "This is what I do want. _______________________." (and fill in the blank) Here's a powerful quote by Alan Kay that speaks to this. "The best way to predict your future is to invent it!" Want to enjoy lots of success and meaning in today's competitive topsy-turvy world? The secret is to be willing to "re-invent yourself" as you go. Don't become extinct, as was the fate of the dinosaurs. Their inability to adapt to the climate changes at that time literally killed them!

Business Guru, Tom Peters says, "We must innovate or die!" Rather a bold statement, but well worth paying attention to! Here's my coaching challenge for you this week. Take out paper and pen (or create a fresh document in Word) and do these 3 steps:

1. Ask yourself..."What is my current situation" (eg. "How's my business doing?" Look at your financials to get an accurate picture.

2. Ask yourself..."What do I want? What are my top 3 goals?"

3. Time to Get Creative! Conduct your own Brainstorming Session by writing down all of the ideas and ways that you could do things differently, do things better and do things you never took the time to dream of! Congratulations, you have "set the stage" for your success!

Success Coach and Speaker, Diana Long, is the President of the Life Design Institute. Learn more about Diana and receive your FREE Report," 3 Huge Mistakes People Like You Make to Sabotage Their Success & How You Can Completely Avoid Them!" and Free subscription to "Life Design Secrets" e-newsletter, please visit http://www.DianaLong.com

Article Source: http://EzineArticles.com/?expert=Diana_Long
http://EzineArticles.com/?Are-You-in-Danger-of-Becoming-a-Dinosaur-in-Todays-Competitive-World&id=1092109

Administrative Professionals Day - Appreciation for the Unappreciated

Administrative Professionals Day - Appreciation for the Unappreciated

Administrative Professionals Day - Appreciation for the Unappreciated
By Dorothy M Smith

'Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy.' - Kahlil Gibran

Work is the choice available in the modern world to take Man forward. You have to work if you want to carve out a life for yourself and for those you want to share that life with. That may have resulted in a chaos of cutting-edge competition, but it has also enabled more people to put bread on their tables after an honest day's work. Work, therefore, is an integral part of out lives. With no escape route, we try to adapt ourselves as smugly as possible to enjoy the process. That has given rise to a number of 'unofficial' celebration days like the Administrative Professional Day.

Before we go on to the aspects of Administrative Professional Day, it would be proper that we clarify what one means by 'Administrative Professional'. Professionals engaged in the administrative department of the company, like secretaries and assistants are termed 'Administrative Professionals'. They are the unsung heroes of the organization who work behind the screens tirelessly. They polish the acts of dapper, confident executives and trim their generally over-bearing schedules. They also act as an interface between the people on either side of the corporate table.

Administrative Professional Day started off as National Secretaries Week in 1952. After some modifications over the years, the modern term came into existence in 2000. The longer version spans for a week and is termed Administrative Professional Week. On Administrative Professional Day, the irreplaceable work put in by the administrative support staff is appreciated and rewarded. The celebrations include office parties, social get-togethers and other corporate events which make the Administrative Professionals feel special and wanted.

On a personal level, Administrative Professional Day means gifting your secretary. It can be anything ranging from flowers, candies, token gifts or off-time. It is fast catching up as one of the most happening secular events. Bosses need to turn an appreciative eye toward their secretaries on this day at least, if not throughout the calendar! A nod of approval goes a long way in cementing ties which requires interaction on a daily basis. Personal touches are very important even in professional areas. If you want your support staff to walk the extra mile for your company, you have reach out that extra yard to make them feel a sense of belonging to the company. Your administrative support staff should not feel that they or their services are redundant to the company. And that is not only for Administrative Professional Day. If you treat your support staff well, the main entity benefiting would be your company.

Dorothy Smith is the author of this article wants to send information about the events & special occasions. Want to know more about administrative professional's day cards. Send free appreciation cards and other free ecards.

Article Source: http://EzineArticles.com/?expert=Dorothy_M_Smith
http://EzineArticles.com/?Administrative-Professionals-Day---Appreciation-for-the-Unappreciated&id=1086707

The ADA and Your Business - Times, They Are a Changing

The ADA and Your Business - Times, They Are a Changing
By Charles Cooper

Have you noticed the dearth of round door knobs around the country? They have been replaced by these easy-to-grasp levers. How about the Braille that's everywhere, including the buttons on drive-up ATM machines? If you haven't paid much attention to those, I know you have seen-and in some cases stared longingly at-those convenient handicapped parking spots with the blue signs and astronomical fines for those without the proper credentials. Yes, the Americans with Disabilities Act has had, since its inception, a real effect on American culture and on how we, as Americans, do business.

The definition of a disability is fairly broad. According to the original Statute, the term "disability" means a physical or mental impairment that substantially limits one or more of the major life activities of an individual; a record of such an impairment; or being regarded as having such an impairment. Under the law, a person must meet the requirements of at least one of these three criteria to be an individual with a disability under the Act.

Under the first test, an individual must have a physical or mental impairment. As explained in paragraph (1)(i) of the definition, "impairment" means any physiological disorder or condition, cosmetic disfigurement, or anatomical loss affecting one or more of the following body systems: neurological; musculoskeletal; special sense organs (which would include speech organs that are not respiratory such as vocal cords, soft palate, tongue, etc.); respiratory, including speech organs; cardiovascular; reproductive; digestive; genitourinary; hemic and lymphatic; skin; and endocrine. It also means any mental or psychological disorder, such as mental retardation, organic brain syndrome, emotional or mental illness, and specific learning disabilities. This list closely tracks the one used in the regulations for section 504 of the Rehabilitation Act of 1973 (see, e.g., 45 CFR 84.3(j)(2)(i)).

Because of this broad definition, the ADA became as much a curse to the business world as it was a boon to the disabled. If you were in a wheelchair or on crutches, blind or deaf, then sure, you were disabled. No one quibbled. Schizophrenia? That was OK, too, as was extreme facial scarring, Cerebral Palsy, Tourettes, ADHD, Depression and a wide variety of things. There was a general feeling that if someone's condition made you feel pity and ask questions like "who would ever want to live with that?" then it was a reasonable bet that this person had a disability. Of course, the problem with the ADA was not the obvious cases.

How about drug abuse or alcoholism? They are included, but marginalized. 42 U.S.C. § 12114(c)(4) states that employers need not make any reasonable accommodations for employees who are illegal drug users and alcoholics. In this way, the law differentiates between misconduct based on substance abuse and misconduct based on a disability. How about chronic lung problems from a lifetime of smoking? While you can call it the result of substance abuse, it is considered a legitimate disability. Is being a transvestite a disability? How about being gay or having an abrasive personality? Happily, no, these are not covered any more than is poverty or a police record.

Paragraph (1)(iii) states that the phrase "physical or mental impairment" does not include homosexuality or bisexuality. These conditions were never considered impairments under other Federal disability laws. Section 511(a) of the statute makes clear that they are likewise not to be considered impairments under the Americans with Disabilities Act.

Physical or mental impairment does not include simple physical characteristics, such as blue eyes or black hair. Nor does it include environmental, cultural, economic, or other disadvantages, such as having a prison record, or being poor. Nor is age a disability. Similarly, the definition does not include common personality traits such as poor judgment or a quick temper where these are not symptoms of a mental or psychological disorder. However, a person who has these characteristics and also has a physical or mental impairment may be considered as having a disability for purposes of the Americans with Disabilities Act based on the impairment.

In other words, if you are a jerk, that is not a disability no matter how many jobs you lose because of it. On the other hand, if you are a jerk in a wheelchair you may have a case if you can prove the medical condition that landed you in that chair is the reason for your pink slip.

As with any other law, pretty soon the ADA was subject to judicial interpretation. These cases, a number of which went all the way to the Supreme Court, have further defined the way the ADA may be applied and what kind of defenses an employer may use against it. In Rogers v. Lehman, for example, the Court developed a five-step process federal agencies must use in order to accommodate alcoholics: (1) advise the worker of counseling services; (2) give the employee a "firm choice" between discipline and treatment; (3) allow the employee to participate in outpatient treatment; (4) if that fails, allow the employee to participate in an inpatient treatment program; and (5) if the employee finishes the program but suffers a relapse and work performance is unsatisfactory, discharge is allowed. Some cases have been wins for those claiming disability, some have been losses, but all have served to provide clarity to a law that began as a murky bog of ambiguity.

What are possibly the most important of these cases are those that deal with the issue of mitigating measures. In other words, if through medication or an assistive device a disability can be reduced or eliminated, the person in question may not be considered disabled. In its summaries of United States Supreme Court cases dealing with this topic, New York State's Commission on Quality of Care & Advocacy for Persons with Disabilities wrote the following:

In Sutton v. United Air Lines, Inc., 119 S. Ct. 1752 (1999), the Court found that two nearsighted individuals whose applications for employment as commercial pilots were rejected by United for not meeting United's uncorrected vision standard did not have a "disability" within the meaning of the ADA. Rejecting views expressed by the EEOC in a 1995 Enforcement Guidance, the Court held that the plaintiffs should not be considered disabled because the ADA's use of the present tense to refer to individuals who are (not who "might", "could" or "would be") substantially limited required that corrective measures be taken into account. Put otherwise, the individualized inquiry into substantial limitation required by the ADA calls for individuals to be evaluated in their corrected state. The Court relied further on Congressional findings which cited the impact of the ADA on 43 million Americans; from that, the Court inferred Congressional focus on disabilities which impact an ability to work, rather than on uncorrected health conditions which could extend ADA coverage to an estimated 160 million Americans.

The Court also rejected plaintiffs' contention that they were regarded as disabled because they were substantially limited in the major life activity of working. While their vision, as corrected, precluded them from consideration for the job of global airline pilot, that single restriction did not amount to the disqualification from a whole range of jobs cited in the EEOC regulations as necessary to support a finding that an individual is regarded as substantially limited in working.

Writing for the Court, Justice Sandra Day O'Connor concluded that the determination whether an individual is disabled under the Americans with Disabilities Act should be made with reference to measures, such as eyeglasses and contact lenses, that mitigate the individual's impairment, and should be made on a case-by-case basis.

In so holding, the majority recognized that Congress could not have intended to bring under the ADA's protection more than 160 million Americans whose uncorrected conditions amount to disabilities, and found that the approach adopted by the EEOC guidelines "that persons are to be evaluated in their hypothetical uncorrected state is an impermissible interpretation of the ADA."

It should be noted that to be licensed as a commercial airline pilot, the FAA says you need to have 20/20 or better in each eye separately, with or without correction for distance vision; 20/40 or better in each eye separately (Snellen equivalent), with or without correction at age 50 and over, as measured at 32 inches for intermediate vision; and 20/40 or better in each eye separately (Snellen equivalent), with or without correction, as measured at 16 inches for short range vision. The ADA does not supersede these or any of the other medical requirements for an Air Transport License. The plaintiffs, in this case, each had 20/100 uncorrected vision and while that was acceptable for an Air Transport License-since their corrected vision was 20/20-it did not meet the company's medical threshold for uncorrected vision and so they could not be pilots for United. The Court held that with the corrective lenses, the plaintiffs were not to be considered disabled and, therefore, had no standing under the ADA.

In Albertsons, Inc. v. Kirkinburg, 119 S. Ct. 1354 (1999), Kirkinburg was incorrectly certified as meeting a Federal Department of Transportation (DOT) basic vision standard for commercial truck drivers in 1990. His vision was essentially monocular, rather than binocular, meeting certain acuity levels set in the DOT standards. In 1992, he was correctly assessed and fired for failing to meet the vision standard. His employer refused to rehire him even after he obtained a waiver from DOT. Reversing the Ninth Circuit Court, the Supreme Court held that while Kirkinburg saw "differently," that difference did not impose a significant restriction on his ability to perform a major life activity; that the subconscious accommodation which Kirkinburg's brain had made to compensate for his impairment was a mitigating measure which must be taken into account in assessing a disability; and the lower court had failed to pay sufficient attention to the ADA requirement under which the existence of a disability must be evaluated on an individualized, case-by-case basis. Finally, the Court found that an employer who requires, as a job qualification, that an individual meet a federally devised safety standard, does not have to provide further justification for enforcing the standard in its hiring, even where the standard can be waived on an experimental, individual basis.

Again, we see a limiting of what a plaintiff may claim as a disability and that, as in the Sutton case cited above, an employer has a right to hold such an employee to the same standards as anyone else.

In the final case dealing with mitigating measures, Murphy v. United Parcel Service, Inc., 119 S. Ct. 1331 (1999), Murphy was erroneously certified as meeting a DOT safety standard relative to high blood pressure which would be likely to interfere with a driver's ability to operate a commercial vehicle safely. He was fired when the error was detected. The Court found that Murphy's impairment - high blood pressure - needed to be evaluated as to whether it imposed a substantial limitation in light of the mitigating measures (medication) which Murphy used. With medication, Murphy's blood pressure did not impose any substantial limitation. Similar to their holding in Sutton , the Court also found that Murphy was not regarded as having a disability because his impairment did not substantially limit him in the major life activity of working; it only precluded him from performing a particular job, not a whole class of jobs, as required by the EEOC regulations.

By limiting the way disabilities are defined, rather than limiting the types of disabilities, the courts have, in the intervening years since President George H.W. Bush signed the ADA into law, provided some structure and clarity to the law, and that is all to the good in that it reduces the number of frivolous lawsuits based on this law. However, it does nothing to loosen the ADA's grip on you as a small businessman. There is still a great deal of legal and civil liability for businesses that are not up on their ADA requirements. Maintaining an ADA-compliant establishment means altering your place of business for accessibility and recognizing the needs and rights of your employees. To help you accomplish this, the Small Business Administration has developed its Americans With Disabilities Act (ADA) Guide for Small Businesses.

Charles Cooper is the Web Editor and blogger for http://www.gowithabc.com, the Web site for America's Best Companies. He is also a staff writer for America's Best: The Magazine for Small Business Owners.

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The Advantages Of Incorporating In Delaware

The Advantages Of Incorporating In Delaware

The Advantages Of Incorporating In Delaware
By Richard Taylor

If you own your own company and you've decided to go down the path of incorporating it, you should be aware that you don't have to incorporate in your own state where the business is based. You can in fact incorporate your company in any state within the US, and if your business is large enough, it may well make sense to do so, with the state of Delaware offering a number of distinct advantages.

Before we discuss the benefits of incorporating outside of your own state, and in particular in Delaware, you should first consider whether incorporation outside of your home state is a viable option at all.

If your business is relatively small in size, the costs of employing an agent and of incorporating outside of your home state, may remove any advantages of incorporating elsewhere. In general you should stick to your own state if your business is small.

One of the costs you will incur are those of an agent to represent you in the state you choose. If you decide to incorporate in a state outside of your own, your business will be classed as a foreign corporation, and you will therefore be required to use an agent to represent you.

Also, you should consider your geographical trading area. If your business is based solely on your home state, it will probably make most sense to incorporate there. But if you trade across multiple states, incorporation elsewhere may make sense.

So, why incorporate in Delaware? What are the benefits that make Delaware so appealing for companies to incorporate there?

1.Delaware offers favourable tax treatment in the form of low franchise taxes and no state corporate income tax for companies that operate outside of Delaware

2.Delaware has low incorporation fees

3.Delaware courts are very pro-business and support companies incorporated in the state, with much of its corporate law written to protect the rights of shareholders

4.There is no minimum capital requirement when incorporating, and only one incorporator is required

5.The state has no sales tax, personal property tax, or intangible property tax on companies incorporated there

6.A company can keep its books and records outside of the state

Because of all these advantages, over 250,000 companies are incorporated in Delaware. In fact over fifty percent of all companies trading on the New York Stock Exchange are Delaware corporations.

You should seek qualified legal advice before deciding to incorporate outside of your own state, and then decide whether or not you will benefit from the advantages above.

Richard Taylor MBA is a Chartered Management Accountant with a keen interest in small business management. You can read more about the benefits of company incorporation at: http://www.incorporate-my-business.com

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5 Secrets to Attracting More Business Whenever You Open Your Mouth

5 Secrets to Attracting More Business Whenever You Open Your Mouth

5 Secrets to Attracting More Business Whenever You Open Your Mouth
By Bonita L Richter

"So, what do you do?"

Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you're uncomfortable with it because it's just "not quite right"---and it doesn't capture the magic of what you really do to help others. Or, maybe you're wondering if it sounds canned, corny, and over-rehearsed. That's a real turn-off, for you and the other person, isn't it?

One thing I know for sure is we've all been through the exercise of writing our 30-second introductions multiple times. Typically, you get a piece of paper on it with lines that you have to fill in, and voila, you have your 30-second introduction! Maybe it's time to revisit the old "30-second", update it, and breathe new life into it so you can attract more business!

Would you like some tips about how you can energize and emotionalize your 30-second introduction, or "30-second sound byte". Great! Here's how...

The Formula

As human beings, we respond to people, topics, and things that stimulate our emotions, so it is crucial, if you want to be "heard", that your 30-second sound byte stimulates emotions. If you fail to stimulate an emotional interest or response, people simply won't listen to you. Here is the 5-part, sure-fire formula to get the emotional response you want from others to generate interest in YOU!

1. Don't label yourself (I am a mortgage broker...I am a Web designer...).

2. Identify "What" you are really selling (benefits and value).

3. Use strong verbs, such as create, design, and teach. (NEVER use adjectives.)

4. Use numbers to "dollarize" and quantify what you do.

5. Relate these numbers to Money, Love, or Health. Let's get into some more detail about each of the 5 components of the formula...

1. Don't label yourself.

As of this moment, stop labeling by saying, "I am a graphics artist", or "I am a marketing consultant". As soon as you say something like that, people try to place you somewhere in their minds, because the brain is a HUGE filing cabinet! For example, if you say, "I'm a mortgage broker", usually the first thing the other person will think is, "I've already got one, and I don't need one". Oh, and you're selling promotional products? "Got some, don't need any more." If you label yourself, you instantly close the other person's receptiveness to you, because they think they don't need you. Give yourself a greater chance of being heard by keeping the other person's mental filing cabinet open.

2. Identify "What" you are really selling (benefits and value).

You're not just a mortgage broker, marketing consultant, or a massage therapist. The key in this step is to identify what it is that you are truly selling. For example, if you're a mortgage broker, perhaps you're selling financial independence through investment in real estate. If you are a marketing consultant, you may be selling how to increase a person's income, and a massage therapist is selling stress relief.

Identify the ultimate benefit and value someone will receive by working with you.

3. Use strong verbs, such as create, design, and teach. (NEVER use adjectives.)

Verbs are the most powerful words in the English language, so, you certainly want to put them to work for you.

All of us also tend to define each other by the verbs we use in our speech. For example, if you say you help, you are the "helper". If you say I assist, you are the "assistant". Think about this...if you say you help or assist, the client still has a lot of work to do in their minds to solve their problem, don't they? Their problem still isn't solved, and they're not interested in your solution, because they want pain relief and results now!

Use strong verbs in your 30-second sound byte, such as, "I teach", "I create", or "I develop," because they make you appear stronger, dynamic, and more helpful in solving problems.

It's also a good idea not to use use adjectives in your 30-second sound byte. Repeated studies in the advertising field show they simply don't work. Saying, "I have the most fabulous skin cream that works wonders!" seems like a sales pitch, and is not very credible. This leads us into our 4th part of the formula...

4. Use numbers to "dollarize" and quantify what you do.

Numbers are the MOST powerful "words" you can use in your 30-second sound byte. People remember numbers because:

- Numbers make the abstract real.

- Numbers are shown to make us anxious and curious.

For example, if you say, "I teach people the 5 secrets about how to create financial freedom," or "I've developed 2 techniques how to increase your online traffic by 30% within 2 months," it captures attention, and creates curiosity, doesn't it?

"Dollarizing" your value is the most powerful thing you can do to create both interest and a response in the listener to your 30-second sound byte. Think of your best success story, and use this as a guideline to dollarize and quantify your sound byte.

The last piece of the formula is to...

5. Relate these numbers to Money, Love or Health.

Things having to do with money, love or health creates the strongest emotional triggers in people. That's because we all have very strong needs regarding all three of these topics---they are key primary needs we all need to have satisfied. Tying what you do with these three trigger words almost guarantees you will get a stronger emotional response another person.

To give you an idea how to put all five pieces of this formula together, here's an example of my 30-second sound byte:

"I teach solo entrepreneurs the 7 steps to increase their income by 50%."

The most common response I receive when I tell people this is, "Really? Tell me how you do it." I then continue with additional sound bytes to keep their interest (rather than jumping into a long, drawn out story about myself).

If you use these 5 steps to create your 30-second introduction, you will create an emotionally charged message that will capture peoples' attention, and generate interest in what you have to say.

Bonita L. Richter, MBA, founder of Profit Strategies, teaches solo professionals and small business owners how to launch and grow businesses, attract more clients, and market their businesses to increase sales, business success, and generate wealth. Find out more about how to market your business and boost sales with her popular FREE eBooks at ===> Profit Strategies.

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Get Ready to Compete with Much Tougher New Business Models

Get Ready to Compete with Much Tougher New Business Models

Get Ready to Compete with Much Tougher New Business Models
By Donald Mitchell

The current pace of business model innovation is new. Prior to the 20th century, business models often remained unchanged for centuries.

In the first part of the 20th century, business models usually lasted for longer than a decade. In the 1990s, we suddenly saw a few dozen pioneering companies successfully innovate new business models every two or three years under the same CEO.

In the near future, we can expect to see business model innovation become continuous as more than one company in an industry becomes adept at this critical activity. As a result, many skills that used to be very important like continuously improving existing processes and re-engineering processes will become less valuable because frequent business model change will permanently eliminate most existing processes.

This acceleration of shifts presents an important challenge for companies of all sizes, in all industries, and in all countries. Being outstanding at what is important today will no longer be enough to prosper. Business model innovation followed by rapid implementation must be added to your company's strengths.

Here's an example that shows how these generations of business model innovations impact companies. After World War II, a number of companies made a business out of providing economic data.

Most people who needed these data bought hard-bound books that were consulted by hand when information was needed. Next, the formats were redesigned to make them easier to use, and paperbacks with supplements arrived.

Then, you could get the same information faster through time-sharing services where you paid by the hour. The next step was to make these data compatible with customer computer models so that electronic updating was automatic.

Next, to get customers for value-added services, the computer data providers offered the data for free. When the Web came along, the data became more extensive and were coupled with free software to allow you to answer any question you had. To that was added the opinions of many leading experts about the data.

The next business model will probably apply the data to improve your business for free. Obviously, there has to be some economic benefit for the service provider.

Increasingly, that benefit is further and further removed from the original reason the product was sought. This trend will undoubtedly continue because service providers can improve what they do for you in every area as they learn more about you.

These changes raise a question: Will your company still be operating in its current form in seven years? The odds are against it.

Chances are that your industry will experience three significant, business model improvements in that time. These business model improvements have the potential to help you when you make them first or best soon thereafter, and to hurt you when others do.

As a consequence, your company will either have to become a leader in developing these improved business models, create fast improvements in these models after they occur, almost instantly emulate new ones, be harmed by the success of those who use them or be acquired by someone whose business model is stronger.

The choice is yours. What do you choose?

Copyright 2008 Donald W. Mitchell, All Rights Reserved

Donald Mitchell is chairman of Mitchell and Company, a strategy and financial consulting firm in Weston, MA. He is coauthor of seven books including Adventures of an Optimist, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. You can find free tips for accomplishing 20 times more by registering at: www.2000percentsolution.com

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